ZERO is a thrift marketplace platform launched by Virgio
A thrift platform built to promote circular fashion, designed to close the fashion loop by enabling preloved clothing resale.
MY ROLE
Responsible for conceptualisation, research and design
MY TEAM
Lead designer, designer, product manager and 2 engineers
THE PROBLEM
Demand was validated, Supply limited scale..
ZERO already had an active buyer platform and while buyer adoption was important to us,
Inventory remained a limiting factor
Driving demand alone would only lead to faster depletion
And, expanding supply by sourcing larger volumes of brands' dead stock will introduce operational risk through unsold inventory, and increase costs
Both approaches constrain scale and increase cost before the model is proven.
ZERO needed a way to create continuous inventory inflow..
The only way to grow sustainably is without owning or holding stock
This led us to create the
Seller listing platform..
Where people like us can bring in clothes they no longer need or use, giving them a second life.
FINAL SCREENS
Checkout the final designs here🔗
GOALS
#01
To structure inputs in a way that enforces transparency to maintain marketplace trust.
#02
To ensure accurate and trustworthy listings for buyers to make confident purchases
RESEARCH PHASE
Define standards before designing screens..
Before designing, I studied existing thrift platforms to understand baseline expectations and what information is essential for trust:
Depop
Vinted
FreeUp
Grailed
eBay
OBSERVATIONS
Here’s what we learned and how it shaped direction..
Most of the thrift platforms optimise for faster listings
Photos beyond the first are optional
Condition is often a single selector
Defects are rarely enforced
Descriptions are free-text and sometimes skippable
MUST HAVES
Minimum to publish a listing
Photos
Categories
Brand
Sizing
Condition
Description
Price
SHOULD HAVES
Trust and quality
Earnings breakdown transparency
Enforcing Photo types
Disclosed defects
Through photos
Conditions matching the claims of seller
Accurate sizing
COULD HAVES
Future optimisation
Seller dashboard
QC dashboard
Framing before designing
Before designing screens, we aligned on what the system needed.
High-level taskflow
User decides to list
Users are filtered out by city and category(mainly for serviceability)
User enters required product details
User submits for review
ZERO team inspects photos and details to pass/fail the review before listing
If, listing gets accepted, it goes live
If, listing gets rejected the seller is informed with the reason
KEY DECISIONS
Decision that changed trajectory..
We deliberately chose a longer flow..
We wanted our seller flow to be guided and accurate for smoother buyer experience eventually
Initial assumption
What we realised?
What we changed?
A fast, single-page listing flow
would reduce seller drop-offs
lead to Quick listings
Becomes cognitively heavy when high this level of detailing is required
might lead to Unstructured inputs
Downstream effects on quality check steps and buyer trust eventually
Made the flow
Guided and multi-step
Prioritised accuracy and completeness
We evaluated friction based on impact..
If skipping a step could mislead a buyer or break operational checks, we enforced it.
Enforced quality gating
#01
Enforced front, back and close-up photos as mandatory
#02
Added accurate sizing requirements
#03
Set up a logical mechanism where defect disclosure maps to the proof (photo)
ITERATIONS! ITERATIONS! ITERATIONS!
Editing listings
Introduced a widget-based review screen..
Linear back-navigation made edits harder than it needed to be so by a widget-based review screen, sellers can edit specific sections at any order and then come back again to the same screen to edit other widgets
BEFORE
AFTER
Empty widgets
Filled widgets
POST-LAUNCH VALIDATION
How will we evaluate our listing experience?
SELLER'S SIDE
Time to complete listing and Listing completion rate
Drop-off per step where specifically friction is introduced (photos, defects, sizing)
Save and return rate through drafts (signals healthy friction vs frustration)
QUALITY & TRUST
QC pass rate on first submission
Number of QC rejections per listing
Support reach outs from seller to ops
MARKETPLACE
Seller repeat rate
Sell through rate
That's a wrap!
This project was completed during my internship, while it didn't go live during my time there, it was a part of company's upcoming roadmap
You're seeing a preview👀!
For a better reading experience view it on desktop :)
ZERO is a thrift marketplace platform launched by Virgio
ZERO is a thrift marketplace platform launched by Virgio
A thrift platform built to promote circular fashion, designed to close the fashion loop by enabling preloved clothing resale.
A thrift platform built to promote circular fashion, designed to close the fashion loop by enabling preloved clothing resale.
MY ROLE
MY ROLE
Responsible for conceptualisation, research and design
Responsible for conceptualisation, research and design
MY TEAM
MY TEAM
Lead designer, designer, product manager and 2 engineers
Lead designer, designer, product manager and 2 engineers
FINAL SCREENS
Checkout the final designs here🔗
ZERO is a thrift marketplace platform launched by Virgio
A thrift platform built to promote circular fashion, designed to close the fashion loop by enabling preloved clothing resale.
MY ROLE
Responsible for conceptualisation, research and design
MY TEAM
Lead designer, designer, product manager and 2 engineers
THE PROBLEM
Demand was validated, Supply limited scale..
ZERO already had an active buyer platform and while buyer adoption was important to us,
Inventory remained a limiting factor
Driving demand alone would only lead to faster depletion
And, expanding supply by sourcing larger volumes of brands' dead stock will introduce operational risk through unsold inventory, and increase costs
Both approaches constrain scale and increase cost before the model is proven.
ZERO needed a way to create continuous inventory inflow..
The only way to grow sustainably is without owning or holding stock
This led us to create the
Seller listing platform..
Where people like us can bring in clothes they no longer need or use, giving them a second life.
FINAL SCREENS
Checkout the final designs here🔗
GOALS
#01
To structure inputs in a way that enforces transparency to maintain marketplace trust.
#02
To ensure accurate and trustworthy listings for buyers to make confident purchases
RESEARCH PHASE
Define standards before designing screens..
Before designing, I studied existing thrift platforms to understand baseline expectations and what information is essential for trust:
Depop
Vinted
FreeUp
Grailed
eBay
OBSERVATIONS
Here’s what we learned and how it shaped direction..
Most of the thrift platforms optimise for faster listings
Photos beyond the first are optional
Condition is often a single selector
Defects are rarely enforced
Descriptions are free-text and sometimes skippable
MUST HAVES
Minimum to publish a listing
Photos
Categories
Brand
Sizing
Condition
Description
Price
SHOULD HAVES
Trust and quality
Earnings breakdown transparency
Enforcing Photo types
Disclosed defects
Through photos
Conditions matching the claims of seller
Accurate sizing
COULD HAVES
Future optimisation
Seller dashboard
QC dashboard
Framing before designing
Before designing screens, we aligned on what the system needed.
High-level taskflow
User decides to list
Users are filtered out by city and category(mainly for serviceability)
User enters required product details
User submits for review
ZERO team inspects photos and details to pass/fail the review before listing
If, listing gets accepted, it goes live
If, listing gets rejected the seller is informed with the reason
KEY DECISIONS
Decision that changed trajectory..
We deliberately chose a longer flow..
We wanted our seller flow to be guided and accurate for smoother buyer experience eventually
Initial assumption
What we realised?
What we changed?
A fast, single-page listing flow
would reduce seller drop-offs
lead to Quick listings
Becomes cognitively heavy when high this level of detailing is required
might lead to Unstructured inputs
Downstream effects on quality check steps and buyer trust eventually
Made the flow
Guided and multi-step
Prioritised accuracy and completeness
We evaluated friction based on impact..
If skipping a step could mislead a buyer or break operational checks, we enforced it.
Enforced quality gating
#01
Enforced front, back and close-up photos as mandatory
#02
Added accurate sizing requirements
#03
Set up a logical mechanism where defect disclosure maps to the proof (photo)
ITERATIONS! ITERATIONS! ITERATIONS!
Editing listings
Introduced a widget-based review screen..
Linear back-navigation made edits harder than it needed to be so by a widget-based review screen, sellers can edit specific sections at any order and then come back again to the same screen to edit other widgets
BEFORE
AFTER
Empty widgets
Filled widgets
POST-LAUNCH VALIDATION
How will we evaluate our listing experience?
SELLER'S SIDE
Time to complete listing and Listing completion rate
Drop-off per step where specifically friction is introduced (photos, defects, sizing)
Save and return rate through drafts (signals healthy friction vs frustration)
QUALITY & TRUST
QC pass rate on first submission
Number of QC rejections per listing
Support reach outs from seller to ops
MARKETPLACE
Seller repeat rate
Sell through rate
That's a wrap!
This project was completed during my internship, while it didn't go live during my time there, it was a part of company's upcoming roadmap
You're seeing a preview👀!
For a better reading experience view it on desktop :)
ZERO is a thrift marketplace platform launched by Virgio
ZERO is a thrift marketplace platform launched by Virgio
A thrift platform built to promote circular fashion, designed to close the fashion loop by enabling preloved clothing resale.
A thrift platform built to promote circular fashion, designed to close the fashion loop by enabling preloved clothing resale.
MY ROLE
MY ROLE
Responsible for conceptualisation, research and design
Responsible for conceptualisation, research and design
MY TEAM
MY TEAM
Lead designer, designer, product manager and 2 engineers
Lead designer, designer, product manager and 2 engineers
FINAL SCREENS
Checkout the final designs here🔗