9:41
Know more about me
Fabric
75% Polyster, 20% Viscose, 5% spandex
Solid
Features
Solid
Colour
Khakhi
Fit
Fitted
Length
Regular
LOVE
WEAR
REPEAT
The more you wear it, the less it costs you — Because true sustainability starts with durability.
How We Calculate It
Cost Per Wear
=
Price of product
Number of times it's worn
₹146 per wear
Stories Behind the Style
Inside Story
Fabric Story
Living Story
The Impact Story
Behind the Seams,
Inside the Story
Every thread, every seam, every finish — done by real people with real skill.
Meet the makers who shaped your garment and take a moment to honor the hands behind your piece.
Fabric Story
Viscose - The natural softness and breathability of viscose blends with just the right amount of Lycra for a hint of stretch. The result? A fabric that moves with you, and drapes effortlessly. Plus, it's responsibly sourced, because style should feel goo
Stretch
Softness
Transparency
LOW
HIGH
VIRGIO #IRL
Scroll through stories from closets that made it theirs...
Luna Mae
187
2.5K
My Footprint
Crafted with care for both people and planet.
Environmentally Friendly Materials
Produced in Certified Factories
Eco-friendly dyes
Carbon
34.56 kg CO2-eq
Energy
40.08 MJ
Water
15.3 L
Materials
Manufacturing
Shipping
Use Phase
Know how this is calculated
Keep me in the loop
Not everything lasts forever, but everything can go forward.
High Recycling Potential
Blended with both natural and synthetic fibres, recyclable with proper systems, but not biodegradable.
Rehome
Repurpose
Recyclable
Biodegradable
Re-home
Repurpose
Recycle
Biodegrade
Find me a new loving home where I can continue my story
Requirements
Good condition • Clean • No major damage
Impact
Extends my life by 2-5 years on average
Just Zero it.
The easiest way to close the loop. No sorting, no thinking. Just ship it back!
Virgio Zero Coming Soon..
Fashion First, Conscious Always
Flat 10% OFF on your first order, and get extra 10% OFF as you download the Virgio App, Use code APPSPECIAL
DOWNLOAD APP
I’m Adelaide
a Khakhi High Waist Pants
I’m crafted from a rescued poly-viscose blend — thoughtful, durable, and responsibly made.
MRP Label
Wash & Care
Machine wash at 30°C
Warm iron, do not iron on any print or QR code
Do not bleach
Do not tumble dry or wring, just dry inside out
MRP label
9:41
Know more about me
Fabric
75% Polyster, 20% Viscose, 5% spandex
Solid
Features
Solid
Colour
Khakhi
Fit
Fitted
Length
Regular
LOVE
WEAR
REPEAT
The more you wear it, the less it costs you — Because true sustainability starts with durability.
How We Calculate It
Cost Per Wear
=
Price of product
Number of times it's worn
₹146 per wear
Stories Behind the Style
Inside Story
Fabric Story
Living Story
The Impact Story
Behind the Seams,
Inside the Story
Every thread, every seam, every finish — done by real people with real skill.
Meet the makers who shaped your garment and take a moment to honor the hands behind your piece.
Fabric Story
Viscose - The natural softness and breathability of viscose blends with just the right amount of Lycra for a hint of stretch. The result? A fabric that moves with you, and drapes effortlessly. Plus, it's responsibly sourced, because style should feel goo
Stretch
Softness
Transparency
LOW
HIGH
VIRGIO #IRL
Scroll through stories from closets that made it theirs...
Luna Mae
187
2.5K
My Footprint
Crafted with care for both people and planet.
Environmentally Friendly Materials
Produced in Certified Factories
Eco-friendly dyes
Carbon
34.56 kg CO2-eq
Energy
40.08 MJ
Water
15.3 L
Materials
Manufacturing
Shipping
Use Phase
Know how this is calculated
Keep me in the loop
Not everything lasts forever, but everything can go forward.
High Recycling Potential
Blended with both natural and synthetic fibres, recyclable with proper systems, but not biodegradable.
Rehome
Repurpose
Recyclable
Biodegradable
Re-home
Repurpose
Recycle
Biodegrade
Find me a new loving home where I can continue my story
Requirements
Good condition • Clean • No major damage
Impact
Extends my life by 2-5 years on average
Just Zero it.
The easiest way to close the loop. No sorting, no thinking. Just ship it back!
Virgio Zero Coming Soon..
Fashion First, Conscious Always
Flat 10% OFF on your first order, and get extra 10% OFF as you download the Virgio App, Use code APPSPECIAL
DOWNLOAD APP
I’m Adelaide
a Khakhi High Waist Pants
I’m crafted from a rescued poly-viscose blend — thoughtful, durable, and responsibly made.
MRP Label
Wash & Care
Machine wash at 30°C
Warm iron, do not iron on any print or QR code
Do not bleach
Do not tumble dry or wring, just dry inside out
MRP label
9:41
Know more about me
Fabric
75% Polyster, 20% Viscose, 5% spandex
Solid
Features
Solid
Colour
Khakhi
Fit
Fitted
Length
Regular
LOVE
WEAR
REPEAT
The more you wear it, the less it costs you — Because true sustainability starts with durability.
How We Calculate It
Cost Per Wear
=
Price of product
Number of times it's worn
₹146 per wear
Stories Behind the Style
Inside Story
Fabric Story
Living Story
The Impact Story
Behind the Seams,
Inside the Story
Every thread, every seam, every finish — done by real people with real skill.
Meet the makers who shaped your garment and take a moment to honor the hands behind your piece.
Fabric Story
Viscose - The natural softness and breathability of viscose blends with just the right amount of Lycra for a hint of stretch. The result? A fabric that moves with you, and drapes effortlessly. Plus, it's responsibly sourced, because style should feel goo
Stretch
Softness
Transparency
LOW
HIGH
VIRGIO #IRL
Scroll through stories from closets that made it theirs...
Luna Mae
187
2.5K
My Footprint
Crafted with care for both people and planet.
Environmentally Friendly Materials
Produced in Certified Factories
Eco-friendly dyes
Carbon
34.56 kg CO2-eq
Energy
40.08 MJ
Water
15.3 L
Materials
Manufacturing
Shipping
Use Phase
Know how this is calculated
Keep me in the loop
Not everything lasts forever, but everything can go forward.
High Recycling Potential
Blended with both natural and synthetic fibres, recyclable with proper systems, but not biodegradable.
Rehome
Repurpose
Recyclable
Biodegradable
Re-home
Repurpose
Recycle
Biodegrade
Find me a new loving home where I can continue my story
Requirements
Good condition • Clean • No major damage
Impact
Extends my life by 2-5 years on average
Just Zero it.
The easiest way to close the loop. No sorting, no thinking. Just ship it back!
Virgio Zero Coming Soon..
Fashion First, Conscious Always
Flat 10% OFF on your first order, and get extra 10% OFF as you download the Virgio App, Use code APPSPECIAL
DOWNLOAD APP
I’m Adelaide
a Khakhi High Waist Pants
I’m crafted from a rescued poly-viscose blend — thoughtful, durable, and responsibly made.
MRP Label
Wash & Care
Machine wash at 30°C
Warm iron, do not iron on any print or QR code
Do not bleach
Do not tumble dry or wring, just dry inside out
MRP label
A Digital Product Passport experience for our products
What is a DPP?
It is a digital record of a product that consolidates information about materials, making, environmental impact, and end-of-life guidance into a single, scannable experience.
MY ROLE
Responsible for conceptualisation, research and design
MY TEAM
Solo designer, product manager and engineer
Digital product passport, a EU concept
While DPPs are largely discussed in the European sustainability landscape, VIRGIO saw this as an opportunity to proactively define what meaningful transparency could look like for an Indian sustainable fashion brand.
But Why we revisted our DPP page?
Early realisation..
We had a single, generic DPP page but it was insufficient, not because users complained, but because it failed to reflect the intent behind creating a DPP in the first place.
Opportunity
We realised DPP could evolve from: “A static information page” into a:
brand transparency layer
tool to communicate circularity and product longevity
context-aware page for users
BEFORE
AFTER
HOW WE DID IT?
We used EU DPP frameworks as a reference point..
Since DPP is not formally mandated in the Indian context, we looked outward to understand to define disclosure intents
Core Identification (Always Required)
Unique Product Identifier (UID/GTIN + serial/batch number) per ISO/IEC 15459
TARIC commodity code
Manufacturer/importer name, address, contact details
Product model name/reference number
Material & Substance Disclosure
Full bill of materials (fiber composition by % weight, country of origin)
Substances of concern (REACH restricted chemicals)
Recyclability/recycled content percentage
Environmental Performance
Carbon footprint (CO₂-eq, lifecycle stages)
Water consumption (liters)
Energy use (MJ)
Declaration of Conformity (DoC) + technical file link
Compliance & Access
QR code with GS1 Digital Link URI pointing to EU registry
Machine-readable JSON-LD backend (10+ year retention)
Multilingual consumer interface (WCAG accessible)
DEFINING THE JTBDs
The product strategies that shaped designs..
Clarity
Context
Transparency
To Help users quickly understand what the garment is made of and what it represents.
Adapt information according to where the user is in their journey.
Proactively disclose product and sustainability information in a way that is intentional and understandable.
SECTIONS EXPLANATION
Final Outcome
Product identity as digital equivalent of tag
This product info acts as a persistent digital identity that replaces physical tags and carries information across the garment’s lifecycle.
Reframing value through Cost per wear
Reframes value around durability and repeated use
reinforces that sustainability is driven by how often this garment must be worn
Strengthening emotional connection through stories
Embedded stories directly into the DPP to connect the garment to the people, processes, and intent behind it.
Translating material info to sensory attributes
Used sensory attributes like stretch, softness, and transparency, helping users understand how the garment will feel and behave in real life.
Reinforcing trust through lived experiences
Real people wearing and sharing their stories are embedded into the DPP, validating the purchase.
Visualisation of Environmental impact
Impact is visualised across carbon, water, and energy, with lifecycle-level breakdowns that help users understand where impact comes from rather than just how much exists
Promoting sustainable disposal based material potential
We guide users on what can happen when the garment is no longer needed - rehome, repurpose, recycle, or biodegrade based on material potential, extending responsibility beyond first ownership
9:41
Know more about me
Fabric
75% Polyster, 20% Viscose, 5% spandex
Solid
Features
Solid
Colour
Khakhi
Fit
Fitted
Length
Regular
LOVE
WEAR
REPEAT
The more you wear it, the less it costs you — Because true sustainability starts with durability.
How We Calculate It
Cost Per Wear
=
Price of product
Number of times it's worn
₹146 per wear
Stories Behind the Style
Inside Story
Fabric Story
Living Story
The Impact Story
Behind the Seams,
Inside the Story
Every thread, every seam, every finish — done by real people with real skill.
Meet the makers who shaped your garment and take a moment to honor the hands behind your piece.
Fabric Story
Viscose - The natural softness and breathability of viscose blends with just the right amount of Lycra for a hint of stretch. The result? A fabric that moves with you, and drapes effortlessly. Plus, it's responsibly sourced, because style should feel goo
Stretch
Softness
Transparency
LOW
HIGH
VIRGIO #IRL
Scroll through stories from closets that made it theirs...
Luna Mae
187
2.5K
My Footprint
Crafted with care for both people and planet.
Environmentally Friendly Materials
Produced in Certified Factories
Eco-friendly dyes
Carbon
34.56 kg CO2-eq
Energy
40.08 MJ
Water
15.3 L
Materials
Manufacturing
Shipping
Use Phase
Know how this is calculated
Keep me in the loop
Not everything lasts forever, but everything can go forward.
High Recycling Potential
Blended with both natural and synthetic fibres, recyclable with proper systems, but not biodegradable.
Rehome
Repurpose
Recyclable
Biodegradable
Re-home
Repurpose
Recycle
Biodegrade
Find me a new loving home where I can continue my story
Requirements
Good condition • Clean • No major damage
Impact
Extends my life by 2-5 years on average
Just Zero it.
The easiest way to close the loop. No sorting, no thinking. Just ship it back!
Virgio Zero Coming Soon..
Fashion First, Conscious Always
Flat 10% OFF on your first order, and get extra 10% OFF as you download the Virgio App, Use code APPSPECIAL
DOWNLOAD APP
I’m Adelaide
a Khakhi High Waist Pants
I’m crafted from a rescued poly-viscose blend — thoughtful, durable, and responsibly made.
MRP Label
Wash & Care
Machine wash at 30°C
Warm iron, do not iron on any print or QR code
Do not bleach
Do not tumble dry or wring, just dry inside out
MRP label
9:41
Know more about me
Fabric
75% Polyster, 20% Viscose, 5% spandex
Solid
Features
Solid
Colour
Khakhi
Fit
Fitted
Length
Regular
LOVE
WEAR
REPEAT
The more you wear it, the less it costs you — Because true sustainability starts with durability.
How We Calculate It
Cost Per Wear
=
Price of product
Number of times it's worn
₹146 per wear
Stories Behind the Style
Inside Story
Fabric Story
Living Story
The Impact Story
Behind the Seams,
Inside the Story
Every thread, every seam, every finish — done by real people with real skill.
Meet the makers who shaped your garment and take a moment to honor the hands behind your piece.
Fabric Story
Viscose - The natural softness and breathability of viscose blends with just the right amount of Lycra for a hint of stretch. The result? A fabric that moves with you, and drapes effortlessly. Plus, it's responsibly sourced, because style should feel goo
Stretch
Softness
Transparency
LOW
HIGH
VIRGIO #IRL
Scroll through stories from closets that made it theirs...
Luna Mae
187
2.5K
My Footprint
Crafted with care for both people and planet.
Environmentally Friendly Materials
Produced in Certified Factories
Eco-friendly dyes
Carbon
34.56 kg CO2-eq
Energy
40.08 MJ
Water
15.3 L
Materials
Manufacturing
Shipping
Use Phase
Know how this is calculated
Keep me in the loop
Not everything lasts forever, but everything can go forward.
High Recycling Potential
Blended with both natural and synthetic fibres, recyclable with proper systems, but not biodegradable.
Rehome
Repurpose
Recyclable
Biodegradable
Re-home
Repurpose
Recycle
Biodegrade
Find me a new loving home where I can continue my story
Requirements
Good condition • Clean • No major damage
Impact
Extends my life by 2-5 years on average
Just Zero it.
The easiest way to close the loop. No sorting, no thinking. Just ship it back!
Virgio Zero Coming Soon..
Fashion First, Conscious Always
Flat 10% OFF on your first order, and get extra 10% OFF as you download the Virgio App, Use code APPSPECIAL
DOWNLOAD APP
I’m Adelaide
a Khakhi High Waist Pants
I’m crafted from a rescued poly-viscose blend — thoughtful, durable, and responsibly made.
MRP Label
Wash & Care
Machine wash at 30°C
Warm iron, do not iron on any print or QR code
Do not bleach
Do not tumble dry or wring, just dry inside out
MRP label
9:41
Know more about me
Fabric
75% Polyster, 20% Viscose, 5% spandex
Solid
Features
Solid
Colour
Khakhi
Fit
Fitted
Length
Regular
LOVE
WEAR
REPEAT
The more you wear it, the less it costs you — Because true sustainability starts with durability.
How We Calculate It
Cost Per Wear
=
Price of product
Number of times it's worn
₹146 per wear
Stories Behind the Style
Inside Story
Fabric Story
Living Story
The Impact Story
Behind the Seams,
Inside the Story
Every thread, every seam, every finish — done by real people with real skill.
Meet the makers who shaped your garment and take a moment to honor the hands behind your piece.
Fabric Story
Viscose - The natural softness and breathability of viscose blends with just the right amount of Lycra for a hint of stretch. The result? A fabric that moves with you, and drapes effortlessly. Plus, it's responsibly sourced, because style should feel goo
Stretch
Softness
Transparency
LOW
HIGH
VIRGIO #IRL
Scroll through stories from closets that made it theirs...
Luna Mae
187
2.5K
My Footprint
Crafted with care for both people and planet.
Environmentally Friendly Materials
Produced in Certified Factories
Eco-friendly dyes
Carbon
34.56 kg CO2-eq
Energy
40.08 MJ
Water
15.3 L
Materials
Manufacturing
Shipping
Use Phase
Know how this is calculated
Keep me in the loop
Not everything lasts forever, but everything can go forward.
High Recycling Potential
Blended with both natural and synthetic fibres, recyclable with proper systems, but not biodegradable.
Rehome
Repurpose
Recyclable
Biodegradable
Re-home
Repurpose
Recycle
Biodegrade
Find me a new loving home where I can continue my story
Requirements
Good condition • Clean • No major damage
Impact
Extends my life by 2-5 years on average
Just Zero it.
The easiest way to close the loop. No sorting, no thinking. Just ship it back!
Virgio Zero Coming Soon..
Fashion First, Conscious Always
Flat 10% OFF on your first order, and get extra 10% OFF as you download the Virgio App, Use code APPSPECIAL
DOWNLOAD APP
I’m Adelaide
a Khakhi High Waist Pants
I’m crafted from a rescued poly-viscose blend — thoughtful, durable, and responsibly made.
MRP Label
Wash & Care
Machine wash at 30°C
Warm iron, do not iron on any print or QR code
Do not bleach
Do not tumble dry or wring, just dry inside out
MRP label
A Digital Product Passport experience for our products
What is a DPP?
It is a digital record of a product that consolidates information about materials, making, environmental impact, and end-of-life guidance into a single, scannable experience.
MY ROLE
Responsible for conceptualisation, research and design
MY TEAM
Solo designer, product manager and engineer
Digital product passport, a EU concept
While DPPs are largely discussed in the European sustainability landscape, VIRGIO saw this as an opportunity to proactively define what meaningful transparency could look like for an Indian sustainable fashion brand.
But Why we revisted our DPP page?
Early realisation..
We had a single, generic DPP page but it was insufficient, not because users complained, but because it failed to reflect the intent behind creating a DPP in the first place.
Opportunity
We realised DPP could evolve from: “A static information page” into a:
brand transparency layer
tool to communicate circularity and product longevity
context-aware page for users
BEFORE
AFTER
HOW WE DID IT?
We used EU DPP frameworks as a reference point..
Since DPP is not formally mandated in the Indian context, we looked outward to understand to define disclosure intents
Core Identification (Always Required)
Unique Product Identifier (UID/GTIN + serial/batch number) per ISO/IEC 15459
TARIC commodity code
Manufacturer/importer name, address, contact details
Product model name/reference number
Material & Substance Disclosure
Full bill of materials (fiber composition by % weight, country of origin)
Substances of concern (REACH restricted chemicals)
Recyclability/recycled content percentage
Environmental Performance
Carbon footprint (CO₂-eq, lifecycle stages)
Water consumption (liters)
Energy use (MJ)
Declaration of Conformity (DoC) + technical file link
Compliance & Access
QR code with GS1 Digital Link URI pointing to EU registry
Machine-readable JSON-LD backend (10+ year retention)
Multilingual consumer interface (WCAG accessible)
DEFINING THE JTBDs
The product strategies that shaped designs..
Clarity
Context
Transparency
To Help users quickly understand what the garment is made of and what it represents.
Adapt information according to where the user is in their journey.
Proactively disclose product and sustainability information in a way that is intentional and understandable.
SECTIONS EXPLANATION
Final Outcome
Product identity as digital equivalent of tag
This product info acts as a persistent digital identity that replaces physical tags and carries information across the garment’s lifecycle.
Reframing value through Cost per wear
Reframes value around durability and repeated use
reinforces that sustainability is driven by how often this garment must be worn
Strengthening emotional connection through stories
Embedded stories directly into the DPP to connect the garment to the people, processes, and intent behind it.
Translating material info to sensory attributes
Used sensory attributes like stretch, softness, and transparency, helping users understand how the garment will feel and behave in real life.
Reinforcing trust through lived experiences
Real people wearing and sharing their stories are embedded into the DPP, validating the purchase.
Visualisation of Environmental impact
Impact is visualised across carbon, water, and energy, with lifecycle-level breakdowns that help users understand where impact comes from rather than just how much exists
Promoting sustainable disposal based material potential
We guide users on what can happen when the garment is no longer needed - rehome, repurpose, recycle, or biodegrade based on material potential, extending responsibility beyond first ownership